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Elements and Performance Criteria

  1. Prepare to interact with others in the fashion industry
  2. Communicate design concepts and production requirements
  3. Develop and maintain effective industry networks

Range Statement

This field allows for different work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included.

Communication channels and tools include three or more of the following:

sketches, drawings, illustrations and photographs

samples of fabrics and specifications

written descriptions and rationale

multimedia forms, such as DVD

charts, diagrams and specification sheets

storyboards and inspiration boards

meetings

electronic communication tools

displays, demonstrations and events

mass media channels

social media

Information needs include one or more of the following:

details for production or marketing purposes

size, style, features and colours

timing, costs, distribution and availability

layout and content

goals and strategies

roles and expectations

priorities and limitations

Protocols include one or more of the following:

specific formats

timing

content of communication required by different industry participants

mechanism for dealing with communication difficulties or complaints

Communication includes one or more of the following:

face to face

telephone

correspondence

email

digital media


Performance Evidence

Evidence required to demonstrate competence in this unit must be relevant to and satisfy the requirements of the elements and performance criteria, and include:

following work instructions, standard operating procedures (SOPs) and safe work practices

using industry appropriate language and terminology to interact and communicate with fashion industry participants, using at least three (3) different communication channels or tools

applying knowledge of roles and information needs of at least four (4) different industry participants to communicate about design concepts and production requirements

applying appropriate communications skills to maintain cooperative working relationships

documenting information and outcomes of communication, and maintaining records according to workplace procedures and industry standards

establishing and maintaining up-to-date information about at least ten key industry participants to maintain business intelligence and sustain networks.


Knowledge Evidence

Evidence must be provided that demonstrates knowledge of:

work instructions, standard operating procedures (SOPs) and safe work practices

roles of various fashion industry participants

routine industry communication channels and tools

information needs of fashion industry participants for design, procurement, production and marketing processes

communication protocols, workplace practices and quality standards

communication strategies:

effective verbal and non-verbal communication

oral, written and visual communication

active listening

positive language

recognising and adapting to cultural differences

negotiation and conflict resolution skills

fashion industry language and terminology

scope and information needs of different industry participants:

designers

patternmakers

suppliers

merchandising and marketing professionals

buyers

media

importers and exporters

production personnel

fashion industry networks:

industry bodies

professional associations

design studios

industry professionals providing specific services

production companies

professional development networks

documentation and record keeping requirements

quality standards:

accepted formats for presenting ideas and concepts

standards of presentation for drafts and final versions

layout and content.